SEO also known as Search Engine Optimization, is the process of increasing the ranking of a website or web pages in search engines (like Google, Bing, Yahoo, etc..) natural / organic search results. SEO process helps search engines find your website in response to the visitors search query / keyword
Search engines beat all other media in driving visitors to web sites, more than 77% of Internet users use search engines like Google, Bing, Yahoo, and others to find the relevant websites. Furthermore, 78% of these users will abandon their query if the first three pages of listings don’t yield the result to their search. So it is imperative you do something to get your site high in the search engine rankings to get noticed by the prospective customers- hence the need for SEO – search engine optimization.
This training course provides a very detailed and real-time, practical insight into how to maximize the position and ranking of your or your company’s web site with the most important search engines and directories around the world.
Why Search Engine Optimization (SEO) is important for Business?
- Reach of Search Engines: With more then 1 billion monthly unique visitors, Google is the most visited online platform. There is no way you can ignore Search Engines in your Digital Marketing Campaigns.
- Search Engine Generates Intent Oriented Traffic: Search Engine allows business to target intent of online users through keywords which makes it very relevant for business objectives like Lead Generation, Online Reputation Management etc.
- Organic results generates 15 times more clicks: Whether you should care about organic results or paid results, actually it depends on the type of business. The research by GroupM UK and Nielsen suggests that on search engines, users click on organic results on Google and Bing by a margin of 94% to 6%.
- Long term returns for content investment: Unlike Social Media where content shelf life is few hours, Content is optimized for Search Engines which continue to generate search traffic for years.