This course is an introduction to the field of Strategic Management. It covers the key concepts and theories in the field and how they can be applied to real business situations. The main objective is to understand, evaluate, and learn how to implement successful firm strategies, where a strategy is a plan that guides managerial decision making. The social science disciplines that serve as a foundation to the field of strategy are economics, sociology and psychology. Aspects of these disciplines will be introduced as needed throughout the course. All topics are illustrated with case studies about real companies in various different industries.
The course is intended to provide the students with a pragmatic approach that will guide the formulation and implementation of corporate, business, and functional strategies.
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1. To develop your capacity to think strategically about a company, its present business position, its long-term direction, its resources and competitive capabilities, the caliber of its strategy, and its opportunities for gaining sustainable competitive advantage.
2. To give you hands-on experience in crafting business strategy, reasoning carefully about strategic options, using what-if analysis to evaluate action alternatives, and making sound strategic decisions.
3. To acquaint you with the managerial tasks associated with implementing and executing company strategies, drill you in the range of action managers can take to promote competent strategy execution, and give you some confidence in being able to function effectively as part of a company’s strategy-implementing team.
4. To make you more conscious about the importance of exemplary ethical principles, sound personal and company values, and socially responsible management practices.
Certificate of Completion is available upon finishing studying the course.
The format of this course is 100% online. Prior to the start date of the course, an email will be sent to all registered students containing instructions on how to access the online Learning Management System.