Marketing Management

01. Defining Marketing for the 21st Century

02. Developing Marketing Strategies and Plans

03. Collecting Information and Forecasting Demand

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04. Conducting Marketing Research

05. Creating Long-term Loyalty Relationships

06. Analyzing Consumer Markets

07. Analyzing Business Markets

08. Identifying Market Segments and Targets

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09. Creating Brand Equity

10. Crafting the Brand Position

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11. Competitive Dynamics

12. Setting Product Strategy

13. Designing and Managing Services

14. Developing Pricing Strategies and Programs

15. Designing and Managing Integrated Marketing Channels

16. Managing Retailing, Wholesaling, and Logistics

17. Designing and Managing Integrated Marketing Communications

18. Managing Mass Communications

19. Managing Personal Communications

20. Introducing New Market Offerings

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03. Collecting Information and Forecasting Demand

Marketing Management 03. Collecting Information and Forecasting Demand

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