Marketing Management

Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs.

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Course Content

Lessons Status

1

01. Defining Marketing for the 21st Century

2

02. Developing Marketing Strategies and Plans

3

03. Collecting Information and Forecasting Demand

4

04. Conducting Marketing Research

5

05. Creating Long-term Loyalty Relationships

6

06. Analyzing Consumer Markets

7

07. Analyzing Business Markets

8

08. Identifying Market Segments and Targets

9

09. Creating Brand Equity

10

10. Crafting the Brand Position

11

11. Competitive Dynamics

12

12. Setting Product Strategy

13

13. Designing and Managing Services

14

14. Developing Pricing Strategies and Programs

15

15. Designing and Managing Integrated Marketing Channels

16

16. Managing Retailing, Wholesaling, and Logistics

17

17. Designing and Managing Integrated Marketing Communications

18

18. Managing Mass Communications

19

19. Managing Personal Communications

20

20. Introducing New Market Offerings

21

21. Tapping into Global Markets

22

22. Managing a Holistic Marketing Organization for the Long Run