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Marketing Management

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marketing

 

Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs.

 

Course Content

01. Defining Marketing for the 21st Century
02. Developing Marketing Strategies and Plans
03. Collecting Information and Forecasting Demand 1 Quiz Sample Lesson
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Lesson Content
Test Your Knowledge
04. Conducting Marketing Research
05. Creating Long-term Loyalty Relationships
06. Analyzing Consumer Markets
07. Analyzing Business Markets
08. Identifying Market Segments and Targets 1 Quiz
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Lesson Content
Test Your Knowledge
09. Creating Brand Equity
10. Crafting the Brand Position 1 Quiz
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Lesson Content
Test Your Knowledge
11. Competitive Dynamics
12. Setting Product Strategy
13. Designing and Managing Services
14. Developing Pricing Strategies and Programs
15. Designing and Managing Integrated Marketing Channels
16. Managing Retailing, Wholesaling, and Logistics
17. Designing and Managing Integrated Marketing Communications
18. Managing Mass Communications
19. Managing Personal Communications
20. Introducing New Market Offerings
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Toronto, Ontario
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