Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs.
Course Content
01. Defining Marketing for the 21st Century
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02. Developing Marketing Strategies and Plans
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04. Conducting Marketing Research
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05. Creating Long-term Loyalty Relationships
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06. Analyzing Consumer Markets
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07. Analyzing Business Markets
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09. Creating Brand Equity
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11. Competitive Dynamics
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12. Setting Product Strategy
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13. Designing and Managing Services
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14. Developing Pricing Strategies and Programs
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15. Designing and Managing Integrated Marketing Channels
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16. Managing Retailing, Wholesaling, and Logistics
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17. Designing and Managing Integrated Marketing Communications
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18. Managing Mass Communications
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19. Managing Personal Communications
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20. Introducing New Market Offerings
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